Vivid Memories / Ogilvy & Mather Advertising GmbH
There are more than 1.2 million Alzheimer's patients in Germany, with over 250,000 new cases each year.Our task: To generate awareness of Raum-D a therapeutic studio for people with dementia.Our idea: To trace the memories of a patient, and then to present them as a three-dimensional model of a brain. In this way we brought to life a person?s special moments: from birth to old age, and from personal moments to events which changed the world.In order to raise awareness of the Raum-D therapy program throughout the region, we sent this installation on a tour of large cities along the Rhine and Ruhr rivers.Our message: Keep yourself in mind.Visitors to this exhibition who have smartphones can experience for themselves how Alzheimer?s changes one?s life.Once they have logged in to Facebook, an app uses the pictures and videos from their own personal Facebook timeline to create an individual brain full of vivid memories ? and then allows them to decay. With a reference to the therapy program offered by Raum-D.The result:More than 1,200 exhibition visitors, 215 initial contacts, and correspondingly significant coverage in local media.