PURE / Neue Design Studio

PURE utilizes a bespoke system which filtrates and chills the water mains, which is then tapped as still or sparkling water on exclusive bottles. The client requested a flexible system with a clean, honest and modern look, and a strong and coherent expression. The characters in the company logo was redrawn to also function on the brand system and on the communication concept, which was developed to promote the core benefits of the product. The shape and color of the ® in the logo refers to the distinct bottle tops, and binds all elements together.