De Correspondent / Momkai
Intro: De Correspondent is a Dutch-language online journalism platform that focuses on analysis, investigative reporting, background and the kinds of stories that tend to escape the radar of mainstream media. It was launched in September 2013 after raising more than 1.3 million Euros, from 18,933 backers in just eight days; setting a crowd-funding world record in journalism. In addition to offering high quality content, De Correspondent also aims to contribute, through innovation and experience, to journalism’s ongoing transition into the 21st century. About the brand logo: As founding partners Momkai was involved from the start, creating the name and the design language. The logo is an important aspect of this identity as it helps to establish the Correspondent brand by expressing its core values; of independence, conversation leadership, quality journalism and subjectivity. These values are expressed through the logotype itself. Instead of a standard font, the Correspondent logo is based on the handwriting of designer Harald Dunnink, the founder and creative director of Momkai and co-founder of De Correspondent. It was constructed using chinese ink on paper, making it reminiscent of the painted logotypes of yesteryear. Afterwards it was further refined and vectorised using Illustrator, for use across a wide variety of applications. In addition to the full logotype, a stand-alone emblem was developed consisting of the letter ‘C’. This can be used as a logo variant, increasing the flexibility of the branding on alternate and appropriate media, such as an app icon, making brand recognition even more instantaneous.