Gold

Baldufa / Letterjuice

Baldufa is a typeface designed to be used in catalogs and small publications with cultural content (art, design, etc…).
One of the most distinct features of the design are the serifs, different in shapes at the top of the ascenders, baseline or x-height. The latter ones emulates those from the old printed books, distorted as a result of the strike of the metal on the paper, shaped like a big dot it escapes from the traditional rectangular shapes. Instead of aiming horizontality (like the serifs at the ascenders or baseline) it introduces more rhythm and movement with this dot repetition. Use of ink traps to ensure contrast in junctions, but also nice feature that introduce personality to the design. It is certainly not necessary the use of ink traps because this typeface is not intended to be printed in a very small size or in bad quality of paper. Nevertheless, is there in order to enhance the expressivity of the letter.
In the main vertical stem the thickness change progressively in the ascender part from thin to thick. Also, the junction between main stem and curved stroke of the bowl is extremely thin. The aim for these changes is to introduce contrast in setting text. As mentioned in before contrast at the opposite of repetition gives slightly less evenness creating movement in a setting text.

  • Project Credits
    • Art Directors: Ferran Milan
    • Designers: Ferran Milan, Pilar Cano
    • Project Client: none
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